Personal Branding Portraits of a Florist

What is a Personal Branding Photoshoot and as a Small Business Owner, do I need one?

Jan 6, 2022 | Commercial Photography, corporate, Personal Branding

Personal Branding Photography is the best way of getting a set of Professional Commercial images that are the perfect reflection of you AND your business, and are ideally suited to small business owners and entrepreneurs to use when marketing your business.

The images taken during the shoot can include formal and informal portraits of you, environment images of you in your workspace, or an environment relevant to your business, photos of your products, or props that are relevant to your company. Selection of Personal Branding Photos taken by Suffolk Portrait Photographer Alison McKenny

Did you know that having Professional photos taken and using them for your marketing will make you and your business more money?

This is because it suggests to the world, that you and your business are doing very well, and are successful in your field. Consumers will always put more trust in businesses that look well established and polished believing that they will provide a higher quality service or product and you are more likely to get more sales or bookings as a result!

So remember, taking this chance to invest in your business and stand out against your competitors will help you to reach your goals faster and more efficiently.

But what if I am not photogenic and HATE having my photo taken and am convinced the results will look awful? I don’t want to waste my hard-earned money!

You are not alone, 99% of people I photograph tell me they are ‘not photogenic’ and then are really surprised when I do get beautiful photos of them completely surpassing their expectations.

Really you just need to trust me to do my job and that I will take the stress out of having your photos taken.

I will help you decide what to wear, what props we need, if you want your hair and makeup done to give you a little confidence boost and one less thing to worry about, I can organise that too with a lady that I have used for hair and makeup for years and she is fantastic!

I will tell you exactly how to sit, stand, turn your head, place your hands! EVERYTHING!! All you need to do is relax, have fun and I promise you will enjoy the experience and have a set of beautiful photos to take home afterwards that you will be super proud to use for your business marketing requirements.

Selection of Personal Branding and Corporate Headshots taken by Portrait Photographer in Suffolk

I will be sure to take a variety of images to give you lot’s of options when choosing images to share with your customers.   I find a few behind the scenes or some images of you doing your job if you like, and take some more formal portraits or professional headshots that can be used in multiple ways in your marketing.

Personal Branding images of a Pilates Instructor at work

We can take your images in the studio, your place of work, or outside, depending on what best reflects you and your business.

Personal Branding Headshots of 3 men from 3 different industries

Here are some more examples to give you an idea of what we could do for you!

Or we can shoot in the studio and make it look like your place of work!  This works especially well for those smaller businesses who work from home and don’t have a workspace they want to be photographed in (just yet!).

We can even take some gorgeous photos of your products, showing them being used or by themselves but in their best light.

Product photos taken during a Personal Branding Photoshoot in suffolk studio

So what is involved and how do I find out more before making a commitment to do the shoot?

A Personal Branding Shoot takes some time and consideration before actually taking the photos themselves.

If you are interested in possibly doing a shoot like this, the first step would be taking some time to really think about your business and make some notes on the following: 

– Who are your ideal clients, and what sort of images would attract them to your business products or services?

– Where you might want to do the shoot?  Think about a few locations or environments that could work well and are in keeping with your business/products or services that you offer. 

– What colours/tones you might want to use during the shoot to highlight or complement your branding and logo. – Where you might want to market to them and share these new Personal Branding images (i.e. on your website, social media, advertising online or in the press, networking events, etc)

Once you know what you are trying to achieve, we will talk everything through, and I can give you advice on styling for the shoot, what to wear and what props we might need, and finalise where to do the shoot in order to best reflect your small business.

How much is this going to cost?

An average Personal Branding Shoot is 2 to 4 hours long and costs £599 or £709 if you include Hair & Makeup

What’s included:

  • A consultation meeting on the phone, in person, or via Zoom
  • A 2-4 hour photoshoot in a location that reflects you and your business
  • I can photograph you in up to 6 different outfits or looks to give you more variety in your images, or we can include other team members instead if you prefer. 
  • All of the best images (approx x50+) from the shoot will be fully edited and supplied as jpegs via a downloadable web gallery
  • Free travel to locations up to 30 miles away, or use of my studio and family farm for the shoot.   Additional mileage is charged at .45p per mile. 

I know to small businesses that might seem like a lot of money to pay out for photos, but if you break it down it’s actually only £12 per image, and with x50+ images, you will have so many options available to use in your marketing and they should last you a good 12 to 24 months before you might need some updates.

Again if you break it down over 24 months, it’s only £25 a month which is nothing when it comes to the cost of running a business and a great investment in securing your financial goals.

If you feel you might need more or less time, there are also larger (full-day) & smaller (30-minute Headshot or 1-2 hour) packages available to see on my website.  Just click on the following link and scroll down:


Click here to contact me and find out more about booking a consultation meeting with me.  Or feel free to email me at or call me at 07966468944.   Looking forward to hearing from you soon!



Alison McKenny is a Commercial Portrait and Product Photographer based from her studio and family farm in Stoke By Clare, Suffolk and one of her specialities include Corporate Headshots and Personal Branding Photoshoots for small businesses all over Suffolk, Essex and Cambridge.


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